SMITH
REBRAND
Smith is the world-leader in goggles and helmets - but their brand identity varied across their multiple lines. The team at Cinco refined their vision and zeroed in on a value proposition that could flex across all of their audiences. Building off this work, I paired with the teams at Cinco to lead the brand overall photography direction as well as all branding elements of their packaging and display redesigns.
Brand identity
Art direction
Packaging
Display design
OTHER PROGRAMS
OTHER PROGRAMS