BRAND + AUDIENCE + STORY + STYLE +










Creative direction
Brand strategy













I lead teams to distill a brand’s culture and value into meaningful experiences that scale, connect, and inspire.



SELECT WORK



ASPEN SNOWMASS

Luxury resort brand strategy and identity 



VERB HAIRCARE

Co-founding and building a national haircare line



MICROSOFT TEAMS

Consumer strategy and visual identity 



ADIDAS TIMING

Go-to-market visual strategy



THE LITTLE NELL

Luxury hospitality brand strategy and identity



NIXON

Culture-driven strategy, identity and campaigns



MICROSOFT HOLOLENS

Visual identity and brand photo library



PHOTO LIBRARIES

XBOX, PNW Componenets, Nixon, Hora Smartlight



CONTACT