THE LITTLE NELL
Nestled at the base of Aspen Mountain, the Little Nell is beloved for its effortlessly chic blend of wine, art, and sport. With an eye on expansion, I worked with Cinco Design and The Aspen Hospitality group to articulate and codify the core essence of The Nell into a concise brand strategic platform. I then lead the team in translating our strategy into a visual refresh and messaging framework. The results uniquely capture the Nell’s bespoke spirit, while providing tools for consistent, elevated execution by a growing internal design team.
Brand strategy & platform
Brand strategy & platform
Visual identity
Messaging framework
![](https://freight.cargo.site/t/original/i/3be60f4ea21bedc6384074cb4e5fb5e2b53fefef62cccf2a889532b01c609cdd/TLN_Logo.png)
![](https://freight.cargo.site/t/original/i/244d6e79048fe7d18183d934930b6639ee604dd2013de1bb948c468c5224ebcf/TLN_brand.png)
![](https://freight.cargo.site/t/original/i/dbd1e7f3c99c6417fb93cc5940f04e8929fce4f056f84261fa6f72c34af2f26e/Boxes-Palette-New.png)
![](https://freight.cargo.site/t/original/i/0e4bb4f17116bd3974aab7f4cdbe276ce4b9c703184f99ff4ac2612fba077915/Artboard-1-copy-33x.png)
![](https://freight.cargo.site/t/original/i/83f285d881e8c2c9c671459cb0358983713bddfbfcee4583d9c8229c1a13d394/RoomKey_New.png)
![](https://freight.cargo.site/t/original/i/b887713ea9ad1978d09fc979938d1ed288eb622d8ae3cf9039975b1731a6b546/TLN_Vis3.png)
![](https://freight.cargo.site/t/original/i/51fe7ddc80bb27e8d5817abbbeb9bb863fc4bf22c7e13675dd74cd27898a04d2/TLN_Vis4.png)
![](https://freight.cargo.site/t/original/i/df4a0918347c8632a2c0b275e981968001a1bb6405ca56e3ff8906eac72e6b91/TLN_BrandGuidelines_1.png)
![](https://freight.cargo.site/t/original/i/cf2313297e13aaf20aee7025006011e87dc1b1a5f7abd49afc71863140fbfbdd/TLN_BrandGuidelines_2.png)
![](https://freight.cargo.site/t/original/i/b85a0204f6f63625dd818abf272f6f5e907eef2654e14e98331a1973161633b3/TLN_BrandGuidelines_3.png)
![](https://freight.cargo.site/t/original/i/6d082c90d589dfeeb69d2e1dab9b60199f3ee0f66291042f182c6d5954ea12d7/TLN_BrandGuidelines_4.png)
![](https://freight.cargo.site/t/original/i/f96177060674b35eca68aa3125d930fe043d92f8dabe75074cf7f4937c5d7560/TLN_BrandGuidelines_5.png)
![](https://freight.cargo.site/t/original/i/d4410005ccf237e36380037be1f8138fcad1daa693c950d0ca00094ee9e2c8ad/TLN_BrandGuidelines_6.png)
![](https://freight.cargo.site/t/original/i/b9de33a9848c22c8d5ef6e410f870e57292a75f0181889af1b7cb3d9e68f91a2/TLN_logo_overlay.png)
![](https://freight.cargo.site/t/original/i/61ba4fc732cf4c37df4593462cc8cb156f92e371ffac1659ac7bccd68778a58a/gl_5735f0d1-0e94-4a96-bca4-3f520a9620a7.jpg)
OTHER PROGRAMS
OTHER PROGRAMS