Nestled at the base of Aspen Mountain, the Little Nell is beloved for its effortlessly chic blend of wine, art, and sport. With an eye on expansion, I worked with Cinco Design and The Aspen Hospitality group to articulate and codify the core essence of The Nell into a concise brand strategic platform. I then lead the team in translating our strategy into a visual refresh and messaging framework. The results uniquely capture the Nell’s bespoke spirit, while providing tools for consistent, elevated execution by a growing internal design team.  

Brand strategy & platform
Visual identity
Messaging framework