Built for Growth
I partnered with Cinco Design and Aspen Hospitality to define and codify The Little Nell’s brand ahead of its expansion beyond Aspen. Drawing from the hotel’s distinctive character, I helped create a concise strategic platform and led its translation into a refreshed visual identity and messaging framework. The work preserved The Nell’s bespoke spirit while giving its growing internal team the tools to express the brand with greater clarity and consistency.
Defined Brand Platform
Refreshed Visual Identity
Enabled Consistent Expression