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NIXON
BRAND REFRESH

With 20 successful years of keeping time, Nixon owned So-Cal surf culture - but they needed to broaden their aperture. I lead the team at Cinco Design in building a new brand strategy that would poise Nixon for success in a modern world while retaining its counter-culture roots. We translated this work into a visual identity and campaign system that could flex across multiple products, consumer segments, and seasons. 

Brand platform & strategy
Visual identity
Rebrand launch campaign
Product line campaign strategy
Photography
Video
Creative direction
Art direction