NIXON
BRAND REFRESH
With 20 successful years of keeping time, Nixon owned So-Cal surf culture - but they needed to broaden their aperture. I lead the team at Cinco Design in building a new brand strategy that would poise Nixon for success in a modern world while retaining its counter-culture roots. We translated this work into a visual identity and campaign system that could flex across multiple products, consumer segments, and seasons.
Brand platform & strategy
Brand platform & strategy
Visual identity
Rebrand launch campaign
Product line campaign strategy
Photography
Video
Creative direction
Art direction
![](https://freight.cargo.site/t/original/i/21fa8005b32502a4ea5d182fb56965c232687a25fe5adfe6e58b38ad2d3a3b41/Gold_F1_Horizontal_v2.jpg)
![](https://freight.cargo.site/t/original/i/dfeed8452312f6a7d8e343beb369b2f940157b3217475934613db04a0135bef6/NIXON-BrandPlatform-Book-00_190822_210532.jpg)
![](https://freight.cargo.site/t/original/i/6715ef51c76d68b80ca2aecfc9a05d6bc9a346d4f7749c174be5fe020091fca2/NIXON-BrandPlatform-Book-02_190807_214522.jpg)
![](https://freight.cargo.site/t/original/i/b06a37d60499efc0f2eddd57afa859a9dc0b1f1ebb56b88a8d8c3bce2d60538c/NIXON-BrandPlatform-Book-04_190807_214525.jpg)
![](https://freight.cargo.site/t/original/i/6031cca6dba492bfe3acfac59eb46f36157083190a09e6f91bac53c2086ba11a/SilverBlack_Dual.jpg)
![](https://freight.cargo.site/t/original/i/357e7cb243ee41c3e2f6ab448f2ec0ba1b77953c075a7a744392f3b58f78fcf0/SilverBlack_F2_Horizontal.jpg)
![](https://freight.cargo.site/t/original/i/ed4cb55f96ab1ec6b76ba3be31d09d7062360ebd5e55acbc822cf46d46101b34/GoldBlack_F1_Horizontal.jpg)
![](https://freight.cargo.site/t/original/i/1f60896e24fe0c6c0548ea463281b20fd0ceef89a211551efd3bd1a892684700/Nix_Retail_002.jpg)
![](https://freight.cargo.site/t/original/i/f97a3a58e21855f283e0440e72419a06cf603ebacd715a478583dbbfad7b6d80/Nixon-Shoot-by-Arturo-Torres-5.jpeg)
![](https://freight.cargo.site/t/original/i/939d6c6e99de67123233107a9bf88093d70d24f541a6d211e87ffc58123c5932/Nixon-Shoot-by-Arturo-Torres-7.jpeg)