ASPENX BRAND VISUAL IDENTITY
& RETAIL DESIGN

For the Aspen Skiing Company’s new luxury line, ASPENX, I lead multiple teams to develop the full brand identity and flagship retail store at the iconic base of Aspen Mountain. All aspects of the ASPENX experience are rooted in the brand’s position of performance at the intersection of nature and luxury.

ASPENX BRAND VISUAL IDENTITY & RETAIL DESIGN

Brand vision & platform & strategyVisual identityMessaging Retail design Product branding

ASPENX BRAND VISUAL IDENTITY
& RETAIL DESIGN

Brand vision & platform & strategy
Visual identity
Messaging
Retail design
Product branding