ADIDAS TIMING
BRAND LAUNCH
For the launch of their new watch line, adidas originals needed a visual center that would speak to their audience of creators while flexing to tell the stories of 4 unique watch franchises. Using the original’s brand as a starting point, I lead the team to create a visual identity that could feel simultaneously nostalgic and modern. We balanced brand cohesion with franchise personality by designing core brand principles that could vary in their expression. The result is a system that can flex across multiple styles, seasons, and brand stories.
Visual identity
Visual identity
Line launch strategy
Photography
Creative direction
Art direction
![](https://freight.cargo.site/t/original/i/2218e45f9c9ceb94583b0504986f9b78532cfee8d63bd921fcf204894c70d367/adidas_Karly_Hand_2.jpg)
![](https://freight.cargo.site/t/original/i/2e7f31bf0b5cb7beb571e8d85dae7fdb0f545b2784b9b02be4ce16fca68b1dc4/180131_Nixon_Keyart_2_Part223494_L.jpg)
![](https://freight.cargo.site/t/original/i/c0bff19bcaa8dcdca3d691f65d69989d175e1af0c440c5d0ac16c4e38228e3fb/CNO_1787.jpg)
![](https://freight.cargo.site/t/original/i/49a62b8e91746373885d48926558441d4cc4e104733fda3b1ff8213f04dd57ec/171011_ProjectBlue_Product15798_L.jpg)
![](https://freight.cargo.site/t/original/i/28c84050751bc5ff2db3682d82344b50daf935b0155b8ec46c15d72e67cd2dc7/012318_Nixon_Keryart_223384_L.jpg)
![](https://freight.cargo.site/t/original/i/d1779eee3e51683ead89bb94b9013957abeda14652ce96fad0fa79c79ccf2e92/CNO_8827_L.jpg)
![](https://freight.cargo.site/t/original/i/0db1049c5cd75dec4efdad21f5aeddfe5ef323d2ff2f20bda4d1f79b7799311b/010918_Blue_VisID_FINAL-1-33.jpg)
![](https://freight.cargo.site/t/original/i/b9b4c3c27311fe9c1b0dc844820d9387ed01b1d65a2211b83b3b6addc7af2e38/010918_Blue_VisID_FINAL-1-31.jpg)
![](https://freight.cargo.site/t/original/i/f11af9d7790f56400767e502d78e2010dadfb93027ec8a74af3e66ca9720d293/adidas_Karly_Hand_4.jpg)
OTHER PROGRAMS
OTHER PROGRAMS