VERB
BRAND CREATION
In partnership with the owners of Birds Barbershop in Austin, Texas, I co-founded the haircare product line, Verb. Verb was conceived to fill a hole in the market: an inclusive salon brand at an affordable price. Under my Creative Direction, Verb grew from an idea to a fully-realized line of products distributed nationally in Sephora, Ulta, and salons nationwide. For six years I lead Verb brand and product creative direction and strategy through its acquisition by Moroccanoil.
Co-founding & brand creation
Co-founding & brand creation
Creative direction
Naming
Visual identity
Product creation
Line planning
Color strategy
Campaign strategy & creation
PR strategy
Photography
Video
![](https://freight.cargo.site/t/original/i/5a18cd8338a8b2ad4b02bd73ec700b31aae1078687610b3a46031edb0eb459d1/swim.jpg)
![](https://freight.cargo.site/t/original/i/6f8c826be20e260fb6c0decea5798324798af5931fc4772caaf1597b80c652cd/1_Verb_Family_3.jpg)
![](https://freight.cargo.site/t/original/i/80016356c5ff8ca508cea456f0b9fad84d98be5a020e5032191dd1dc6a2f59b7/karly-hand-1.jpg)
![](https://freight.cargo.site/t/original/i/c796ce1dbe6291dbcbf95f40b0e1da709db3e2afc5cc0aa6148798d26b2cb888/karly-hand-2.jpg)
![](https://freight.cargo.site/t/original/i/11a7db03d28d10fad15015ca11d20a2373b9d51ba26f26804117bddb1e637657/karly-hand-4.jpg)
![](https://freight.cargo.site/t/original/i/db3b1d71b3a982dec79e87231cb0df45015efc0a0182d9c74ab7ba2430cc0c7a/karly-hand-9.jpg)
![](https://freight.cargo.site/t/original/i/2699de7bb2eeed7453d5911b98d75ff4ea36aa342d9fa7f3534db9fd4d161669/karly-hand-17.jpg)
![](https://freight.cargo.site/t/original/i/93cdd5a0c0f5f6cd0d6d62e64e273d1d5e6f60aaaddf19b0603dbe7f9b5672d2/3_Verb_Ghost_Oil_Display.jpg)
![](https://freight.cargo.site/t/original/i/c861d4c5f902aef4af54233cd291a651f4afd49efab1ffb3df12cf0a91a3ef4b/verb_ghost2.jpg)
![](https://freight.cargo.site/t/original/i/86b23266b883fbf74ac0dc323f992a2db5cde2a75ffaec7493a2be3d0914972b/V_Grass_Hair_wb.jpg)