In partnership with the owners of Birds Barbershop in Austin, Texas, I co-founded the haircare product line, Verb. Verb was conceived to fill a hole in the market: an inclusive salon brand at an affordable price. Under my Creative Direction, Verb grew from an idea to a fully-realized line of products distributed nationally in Sephora, Ulta, and salons nationwide. For six years I lead Verb brand and product creative direction and strategy through its acquisition by Moroccanoil.
Co-founding & brand creation