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VERB
BRAND CREATION

In partnership with the owners of Birds Barbershop in Austin, Texas, I co-founded the haircare product line, Verb. Verb was conceived to fill a hole in the market: an inclusive salon brand at an affordable price. Under my Creative Direction, Verb grew from an idea to a fully-realized line of products distributed nationally in Sephora, Ulta, and salons nationwide. For six years I lead Verb brand and product creative direction and strategy through its acquisition by Moroccanoil.

Co-founding & brand creation
Creative direction
Naming
Visual identity
Product creation
Line planning
Color strategy
Campaign strategy & creation
PR strategy
Photography
Video