STRATEGY AND IDENTITY
Aspen is simultaneously a place, an idea, and a globally renowned brand. Aspen Snowmass and their parent company, Aspen Skiing Company, encompass 4 mountains, two hospitality brands, rental/ski shops, and a variety of restaurants. In partnership with Aspen Snowmass, I lead the work with Cinco Design to create a vision that could align their businesses: Inspire journeys within to advance possibilities for all. This purpose became the foundation for brand architecture, platform, and visual and messaging systems to help put them on par with the best brands in the world.