Heritage Refresh
I currently lead the brand and creative vision across every part of the consumer experience for Pendleton Woolen Mills. I defined a clearer brand position and consumer, giving our storytelling a sharper point of view and more focused audience. My approach starts with Pendleton’s existing traditions and culture, uncovering what has always made the brand distinctive and translating it for today’s consumer and channels. The result is work that feels authentic to Pendleton while continuing to move the brand forward.
📍 Redefined Postion & Consumer
✍🏼 Unearthed Authentic Story
📈 Drove measurable growth