Beyond Surf
As part of Nixon’s broader brand evolution, I led the art direction for a campaign designed to move the brand beyond its Southern California surf roots without losing its counterculture edge. Working from the new strategy and visual system developed by Cinco Design, I shaped the campaign imagery to connect with a wider audience while still feeling unmistakably Nixon.
🌅 Expanded Brand Perspective
🤘🏼 Preserved Counterculture Edge
👩🏼🎨 Directed Campaign Imagery