Unified Vision
I led Cinco Design’s multi-year program with Aspen Snowmass to create a shared vision for its iconic four-mountain resort, hospitality group, retail shops, and luxury performance apparel line. Working closely with leadership, I helped define a purpose that could connect every part of the organization: “Inspire journeys within to advance possibilities for all.” I then translated that purpose into a clear brand architecture and cohesive visual and messaging systems, uniting the portfolio while preserving the character of each business.
👯♂️ Defined Shared Purpose
🤝 Unified Brand Portfolio
⚙️ Built Scalable Systems