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 BRAND + AUDIENCE + STORY + STYLE +










Creative leadership
Brand vision & strategy

I lead teams to distill a brand’s culture and value into meaningful experiences that scale, connect, and inspire.


SELECT WORK


FEATURED WORK





ASPENX

Complete brand & retail design for a new performance outdoor brand



ASPEN SNOWMASS

Luxury resort brand strategy and identity design



VERB HAIRCARE

Co-founding and building a national haircare line



MICROSOFT TEAMS

Consumer strategy and visual identity 



ADIDAS TIMING

Go-to-market visual strategy and art direction



THE LITTLE NELL

Luxury hospitality brand strategy and brand identity design



NIXON

Culture-driven strategy, creative & art direction for identity and campaigns



SMITH

Visual identity, product badging, packaging, & retail displays for an outdoor icon



MICROSOFT HOLOLENS

Visual identity and brand photo library art direction


PHOTO LIBRARIES

Creative & Art direction for XBOX, PNW Components, Nixon, Hora Smartlight